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1. Consumer behavior and culture : consequences for global marketing and advertising

by Mooij, Marieke K. de.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dhaka University Library [658.8342 MOC] (1).

2. Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

by Mooij, Marieke K. de; Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: Dhaka University Library [659.1 MOA] (2).

Last Updated on September 15, 2019
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