Consumer behavior and culture : consequences for global marketing and advertising /
by Mooij, Marieke K. de.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2004Description: xiv, 345 p. : ill. ; 26 cm.ISBN: 0761926682 (hardcover); 0761926690 (paperback).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingOnline resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8342 MOC (Browse shelf) | Available | 414513 |
Includes bibliographical references and index.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
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