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Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising /

by Mooij, Marieke K. de; Keegan, Warren J.
Material type: materialTypeLabelBookPublisher: New York : Prentice Hall, 1991Description: xvi, 440 p. : ill. ; 24 cm.ISBN: 0134718976.Subject(s): Advertising | Advertising media planning | Comparative advertising
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
General Stacks 		Non Fiction 659.1 MOA (Browse shelf) 1 Available 342114
Books Books Dhaka University Library
General Stacks 		Non Fiction 659.1 MOA (Browse shelf) 2 Available 342115

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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