Using communication theory : an introduction to planned communication /
by Windahl, Sven; Signitzer, Benno; Olson, Jean T.
Material type:
BookPublisher: London : Sage, 1992Description: vii, 248 p. : ill. ; 24 cm.ISBN: 9781412948388; 9781412948388.Subject(s): Communication | Information theoryOnline resources: Publisher description | Table of contents only
Contents:
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 302.2 WIU (Browse shelf) | 1 | Available | 474264 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 302.2 WIU (Browse shelf) | 2 | Available | 474265 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 302.2 WIU (Browse shelf) | 3 | Available | 477717 |
Includes bibliographical references and index.
Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects.
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