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Using communication theory : (Record no. 51874)

000 -LEADER
fixed length control field	01789cam a2200361 a 4500
001 - CONTROL NUMBER
control field	1575532
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20181203102803.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	910612s1992 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	91050651
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	b9204407
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412948388
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412948388
035 ## - SYSTEM CONTROL NUMBER
System control number	1575532
040 ## - CATALOGING SOURCE
Original cataloging agency	BNB
Language of cataloging	eng
Transcribing agency	BNB
Modifying agency	BD-DhUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	P95.815
Item number	.W56 1992
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	302.2
Item number	WIU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Windahl, Sven.
245 10 - TITLE STATEMENT
Title	Using communication theory :
Remainder of title	an introduction to planned communication /
Statement of responsibility, etc.	Sven Windahl and Benno H. Signitzer with Jean T. Olson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Sage,
Date of publication, distribution, etc.	1992.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 248 p. :
Other physical details	ill. ;
Dimensions	24 cm.
365 ## - TRADE PRICE
Price type code	$
Price amount	35.64
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Information theory.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Signitzer, Benno.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Olson, Jean T.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents only
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-03-31	2016-03-31	Dhaka University Library	2012-12-27	Books	3	Purchased	Non Fiction	General Stacks	477717	Dhaka University Library	302.2 WIU
2016-03-31	2016-03-31	Dhaka University Library	2012-12-27	Books	2	Purchased	Non Fiction	General Stacks	474265	Dhaka University Library	302.2 WIU
2016-03-31	2016-03-31	Dhaka University Library	2012-12-27	Books	1	Purchased	Non Fiction	General Stacks	474264	Dhaka University Library	302.2 WIU

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Using communication theory : (Record no. 51874)