Windahl, Sven.
Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olson. - London : Sage, 1992. - vii, 248 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects.
9781412948388 9781412948388
91050651
b9204407
Communication.
Information theory.
P95.815 / .W56 1992
302.2 / WIU
Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer with Jean T. Olson. - London : Sage, 1992. - vii, 248 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine derived contents note: Introduction -- Part One: The Basics -- Conceptual Tools -- The Nature of Communication Planning -- Not All Problems are Communication Problems -- Categorization of Basic Strategies -- Part Two: Theoretical Approaches To Communication Planning -- Multi-Step Flow Approaches -- A Network Approach -- Systems Theory Perspectives -- Social Marketing Perspectives -- Communicaton Campaigns -- A Meeting Place for Different Approaches -- Part Three: The Elements Of Mass Communication Theories -- The Sender//Communicator -- The Message -- The Medium -- The Audience -- Effects.
9781412948388 9781412948388
91050651
b9204407
Communication.
Information theory.
P95.815 / .W56 1992
302.2 / WIU