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The measurement of cumulative advertising effects /

by Palda, Kristian S.
Material type: materialTypeLabelBookSeries: Ford Foundation. Doctoral dissertation series: Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1964Description: xiv, 101 p. : ill. ; 23 cm.Subject(s): Advertising
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
General Stacks 		Non Fiction 659.1 PAM (Browse shelf) 1 Available 324210

Bibliography: p. 99-101.

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Last Updated on September 15, 2019
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