The measurement of cumulative advertising effects / (Record no. 142005)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851cam a22002651 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7985112 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226193552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 721002s1964 njua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 64016851 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)420191 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhUL |
| Modifying agency | OCoLC |
| -- | ViBlbV |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palda, Kristian S. |
| 245 14 - TITLE STATEMENT | |
| Title | The measurement of cumulative advertising effects / |
| Statement of responsibility, etc. | Kristian S. Palda |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 1964 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 101 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Ford Foundation doctoral dissertion series ; |
| Volume/sequential designation | 1963 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. 99-101. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 810 2# - SERIES ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ford Foundation. |
| Title of a work | Doctoral dissertation series. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | oclcrpl |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 1 | Gift | Non Fiction | General Stacks | 324210 | Dhaka University Library | 659.1 PAM |