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Palda, Kristian S.

The measurement of cumulative advertising effects / Kristian S. Palda - Englewood Cliffs, N.J. : Prentice-Hall, 1964 - xiv, 101 p. : ill. ; 23 cm. - Ford Foundation doctoral dissertion series ; 1963 . - Ford Foundation. Doctoral dissertation series. .

Bibliography: p. 99-101.

LCCN: 64016851

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / PAM

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