Brand marketing : building winning brand strategies that deliver value and customer satisfaction /
by Weilbacher, william M.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business Books, c1993Description: xv, 210 p. : ill. ; 23 cm.ISBN: 0844234761.Subject(s): Branding (Marketing) | Brand choice
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Dhaka University Library General Stacks | Non Fiction | 658.827 WEB (Browse shelf) | Available | 401065 |
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| 658.827 LOM Megabrands : | 658.827 SEB Brand positioning : | 658.827 VEB Branding demystified : | 658.827 WEB Brand marketing : | 658.83 AAM Marketing research / | 658.83 AAM Marketing research / | 658.83 ADM Modern market research : |
Includes bibliographical references and index.
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