Weilbacher, william M.
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0844234761
92020338
Branding (Marketing)
Brand choice.
658.827 / WEB
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0844234761
92020338
Branding (Marketing)
Brand choice.
658.827 / WEB