Perspectives on strategic marketing management /
by Kerin, Roger A; Kerin, Roger A; Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Boston : Allyn and Bacon, c1980Description: xii, 493 p. : ill. ; 24 cm.ISBN: 0205067220 .Subject(s): Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.8 KEP (Browse shelf) | Available | 0491 |
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| 658.8 KEM Multinational marketing management / | 658.8 KEM Marketing / | 658.8 KEM Marketing interaction : | 658.8 KEP Perspectives on strategic marketing management / | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : |
includes index.
Includes bibliographies.
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