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Perspectives on strategic marketing management /

by Kerin, Roger A; Kerin, Roger A; Peterson, Robert A. (Robert Allen).
Material type: materialTypeLabelBookPublisher: Boston : Allyn and Bacon, c1980Description: xii, 493 p. : ill. ; 24 cm.ISBN: 0205067220 .Subject(s): Marketing -- Management
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Books Books Dhaka University Library
General Stacks 		Non Fiction 658.8 KEP (Browse shelf) Available 0491

includes index.

Includes bibliographies.

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Last Updated on September 15, 2019
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