Dhaka University Library Online catalog

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Kerin, Roger A.

Perspectives on strategic marketing management / Roger A. Kerin and Robert A. Peterson. - Boston : Allyn and Bacon, c1980. - xii, 493 p. : ill. ; 24 cm.

includes index.

Includes bibliographies.

ISBN: 0205067220

LCCN: 79016899

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / KEP

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