Marketing communication : (Record no. 140796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00820cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14046835 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222144244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050721s2010 enka b 001 0 eng |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013278656 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199276951 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199276943 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | UKM |
| -- | BWKUK |
| -- | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | DAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dahlen, Micael |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communication : |
| Remainder of title | new approaches, technologies, and styles / |
| Statement of responsibility, etc. | Micael Dahlen, Fredrik Lange and Terry Smith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | West Sussex : |
| Name of publisher, distributor, etc. | Willy, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 584 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lange, Fredrik |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Smith, Terry |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2015-06-14 | Books | 1 | Purchased | Non Fiction | General Stacks | 492752 | Dhaka University Library | 658.802 DAM |