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Dahlen, Micael

Marketing communication : new approaches, technologies, and styles / Micael Dahlen, Fredrik Lange and Terry Smith. - West Sussex : Willy, 2010. - xxii, 584 p. : col. ill. ; 25 cm

Includes bibliographical references and index.

ISBN: 0199276951 (pbk.) 0199276943 (hbk.)

Nat. Bib. Agency Control No.: 013278656 Uk

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 / DAM

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