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1. Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

by Mooij, Marieke K. de; Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: Dhaka University Library [659.1 MOA] (2).

2. Advertising media planning : a brand management approach

by Kelley, Larry D; Jugenheimer, Donald W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Availability: Items available for loan: Dhaka University Library [659.1 KEA] (1).

Last Updated on September 15, 2019
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