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561. The believable corporation

by D'Aprix, Roger M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : AMACOM, c1977Availability: Items available for loan: Dhaka University Library [658.45 DAB] (2).

562. Marketing communications

by Coulson-Thomas, Colin. -- Institute of Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Heinemann, 1983Availability: Items available for loan: Dhaka University Library [658.8 COM] (7).

563. Effective reports

by Treece, Malra.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Allyn and Bacon, c1982Availability: Items available for loan: Dhaka University Library [658.4 TRE] (1).

564. Redefining global strategy : crossing borders in a world where differences still matter

by Ghemawat, Pankaj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2007Online Access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Dhaka University Library [658.4012 GHR] (1).

565. The we-force in management : how to build and sustain cooperation

by Hrebiniak, Lawrence G.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994Availability: Items available for loan: Dhaka University Library [658.402 HRW] (1).

566. Basic business communication

by Lesikar, Raymond Vincent; Pettit, John D; Flatley, Marie Elizabeth.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: Dhaka University Library [658.8 CLI] (5).

567. Communicating in business : an action-oriented approach

by Wayne, F. Stanford; Dauwalder, David P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL : Burr Ridge, Ill. : Austen Press ; Irwin, c1994Availability: Items available for loan: Dhaka University Library [658.45 WAC] (10).

568. Integrated advertising, promotion & marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Dhaka University Library [658.8 CLI] (2).

569. Business partnering for continuous improvement : how to forge enduring alliances among employees, suppliers & customers

by Poirier, Charles C; Houser, William F.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco : Amsterdam ; San Diego : Berrett-Koehler Publishers ; Pfeiffer & Co., c1993Online Access: Publisher description Availability: Items available for loan: Dhaka University Library [658.4 POB] (1).

570. Communicating in global business negotiations : a geocentric approach

by Rudd, Jill E; Lawson, Diana R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Los Angeles : Sage Publications, c2007Online Access: Table of contents only Availability: Items available for loan: Dhaka University Library [658.4052 RUC] (1).

571. Developing effective communications strategy : a benefit segmentation approach

by Haley, Russell I.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Wiley, 1985Availability: Items available for loan: Dhaka University Library [658.802 HAD] (6).

572. Marketing communication : new approaches, technologies, and styles

by Dahlen, Micael; Lange, Fredrik; .

Material type: book Book; Format: print ; Literary form: not fiction Publisher: West Sussex : Willy, 2010Availability: Items available for loan: Dhaka University Library [658.802 DAM] (1).

573. Advertising, promotion & supplemental aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [658.82 X2446] (1).

574. Managing sales leads : how to turn every prospect into a customer

by Donath, Bob. -- American Marketing Association

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Dhaka University Library [658.81 MAN] (1).

575. Branding demystified : plans to payoffs

by Verma, Harsh.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks, Calif. ; Response Books, 2010Availability: Items available for loan: Dhaka University Library [658.827 VEB] (1).

576. Expecting referrals : the resurrection of a lost art

by Kramnick, Scott A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fredericksburg, Va. : Associates Pub., c1993Availability: Items available for loan: Dhaka University Library [658.85 KRE] (1).

577. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Dhaka University Library [659.1 BEA] (3).

578. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Dhaka University Library [659.1 BEA] (7).

579. Public relations : what research tells us

by Pavlik, John V.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1987Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.2072 PAP] (3).

580. The future of excellence in public relations and communication management : challenges for the next generation

by Grunig, James E; Grunig, Larissa A; Toth, Elizabeth L.

Material type: book Book; Format: print festschrift ; Literary form: not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2007Online Access: Publisher description | Table of contents only Availability: Items available for loan: Dhaka University Library [659.2 NAP] (1).

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