Includes bibliographical references and indexes.

Machine derived contents note: Introduction - Gordon L Berry -- Television as a Worldwide Cultural Tapestry -- Part One: Television And The Developing Child In A Multimedia World -- The Developing Child in a Multimedia Society - John P Murray -- Cognitive Developmental Influences on Children's Understanding of Television - Catherine N Doubleday and Kristin L Droege -- From Television Forms to Genre Schemata - Marguerite Fitch, Aletha C Huston and John C Wright -- Children's Perceptions of Television Reality -- The Program-Length Commercial - Patricia Marks Greenfield et al -- A Study of the Effects of Television/Toy Tie-Ins on Imaginative Play -- Creativity of Children in a Television World - Dorothy G Singer -- Children and Media in Media Education - James A Anderson and Milton E Ploghoft -- The Medium of Television and the School Curriculum - Gordon L Berry -- Turning Research into Classroom Practice -- Part Two: Television And The Development Of A Child'S Worldview -- The Medium and the Society - George Comstock -- The Role of Television in American Life -- Cultural Diversity on Saturday Morning Television - Bradley S Greenberg and Jeffrey E Brand -- Rubik's Tube - Edward L Palmer, K Taylor Smith and Kim S Strawser -- Developing a Child's Television Worldview -- Conceptual Models of an African-American Belief System - Richard L Allen -- A Program of Research -- Part Three: Television And The Development Of A Child'S Understanding Of Diverse Populations -- Television, the Portrayal of African Americans, and the Development of Children's Attitudes - Sherryl Browne Graves -- Developing Television for American Indian and Alaska Native Children in the Late 20th Century - Haney Geiogamah (Kiowa) and D Michael Pavel (Skokomish) -- They're So Cute When They're Young - Darrell Y Hamamoto -- The Asian-American Child on Television -- The Television Worlds of Latino Children - Federico A Subervi-Velez and Susan Colsant -- Television, the Portrayal of Women, and Children's Attitudes - Nancy Signorielli -- Television, the Portrayal of the Elderly, and Children's Attitudes - Peter M Kovaric -- Changing Channels - Elaine Makas -- The Portrayal of People with Disabilities on Television -- Part Four: Future Perspectives On Programs For Children -- Policy and the Future of Children's Television - Dale Kunkel -- Public Television Programming and the Changing Cultural Landscape - Gordon L Berry -- The Challenge to Improve Television for Children - Horst Stipp -- A New Perspective -- The Nickelodeon Experience - Geraldine Laybourne -- Epilogue - Joy Keiko Asamen -- What Children Learn from Television and How They Learn It.