Strategic management in the media : from theory to practice /
by Kung, Lucy.
Material type:
BookPublisher: Los Angeles : SAGE , 2008 (2009 printing)Description: viii, 248 p. : ill. ; 24 cm.ISBN: 9781412903134.Subject(s): Mass media -- Management
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Dhaka University Library General Stacks | Non Fiction | 302.23 KUS (Browse shelf) | Available | 477299 |
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| 302.23 KEY Key concepts in communication and cultural studies / | 302.23 KIM Media and youth : | 302.23 KIM Media and youth : | 302.23 KUS Strategic management in the media : | 302.23 KUS Social media in China / | 302.23 KUS Social media in China / | 302.23 LED Digital mcluhan : |
Includes index
Bibliography: p. 224-239
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