Kung, Lucy
Strategic management in the media : from theory to practice / Lucy Kung - Los Angeles : SAGE , 2008 (2009 printing) - viii, 248 p. : ill. ; 24 cm.
Includes index
Bibliography: p. 224-239
9781412903134
Mass media --Management
302.23 / KUS
Strategic management in the media : from theory to practice / Lucy Kung - Los Angeles : SAGE , 2008 (2009 printing) - viii, 248 p. : ill. ; 24 cm.
Includes index
Bibliography: p. 224-239
9781412903134
Mass media --Management
302.23 / KUS