Integrated advertising,promotion,and marketing communications/
by Clow, Kenneth E; Baack, Donald [jt. au ].
Material type:
BookPublisher: New York : Pearson, 2016Edition: 7th.Description: xx, 476 p. : Col. ill. ; 27 cm.ISBN: 9780133866339 (pbk).Subject(s): Management of marketing | Advertising
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 CLI (Browse shelf) | Available | Marketing | 530894 |
Includes bibliographical references and index
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