Clow, Kenneth E.
Integrated advertising,promotion,and marketing communications/ Kenneth E. Clow, Donald Baack. - 7th - New York : Pearson, 2016. - xx, 476 p. : Col. ill. ; 27 cm.
Includes bibliographical references and index
9780133866339 (pbk)
Management of marketing
Advertising
658.8 / CLI
Integrated advertising,promotion,and marketing communications/ Kenneth E. Clow, Donald Baack. - 7th - New York : Pearson, 2016. - xx, 476 p. : Col. ill. ; 27 cm.
Includes bibliographical references and index
9780133866339 (pbk)
Management of marketing
Advertising
658.8 / CLI