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Factors affecting customers' brand switching behavior : a study on edible oil brands in Bangladesh / [Mphil Thesis]

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BookPublisher: Dhaka : University of Dhaka, 2022Description: [1], vii, 103 p. : ill. ; 29 cm.Subject(s): Brand preferences

Contents:

Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-2016.

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Item type	Current location	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	Dhaka University Library Rare Collection	Reference	658.8343 RAF (Browse shelf)	1	Not For Loan	Marketing		521800

Includes bibliographical references.

Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-2016.

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