Rahman, Taslima.
Factors affecting customers' brand switching behavior : a study on edible oil brands in Bangladesh / [Mphil Thesis] Taslima Rahman. - Dhaka : University of Dhaka, 2022. - [1], vii, 103 p. : ill. ; 29 cm.
Includes bibliographical references.
Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-2016.
Brand preferences.
658.8343 / RAF
Factors affecting customers' brand switching behavior : a study on edible oil brands in Bangladesh / [Mphil Thesis] Taslima Rahman. - Dhaka : University of Dhaka, 2022. - [1], vii, 103 p. : ill. ; 29 cm.
Includes bibliographical references.
Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-2016.
Brand preferences.
658.8343 / RAF