Brand positioning : strategies for competitive advantage /
by Sengupta, Subroto.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill, 2005Edition: 2nd ed.Description: xiv, 297 p. : 23 cm., ill.ISBN: 9780070581593.Subject(s): Brand name products
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.827 SEB (Browse shelf) | 1 | Available | 459443 |
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| 658.827 HOW How Korean brands soar all over the world : | 658.827 KUP Private label strategy : | 658.827 LOM Megabrands : | 658.827 SEB Brand positioning : | 658.827 VEB Branding demystified : | 658.827 WEB Brand marketing : | 658.83 AAM Marketing research / |
Includes index.
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