Sengupta, Subroto
Brand positioning : strategies for competitive advantage / Subroto Sengupta - 2nd ed. - New Delhi : Tata McGraw-Hill, 2005. - xiv, 297 p. : 23 cm., ill. ;
Includes index.
9780070581593
Brand name products.
658.827 / SEB
Brand positioning : strategies for competitive advantage / Subroto Sengupta - 2nd ed. - New Delhi : Tata McGraw-Hill, 2005. - xiv, 297 p. : 23 cm., ill. ;
Includes index.
9780070581593
Brand name products.
658.827 / SEB