Consumer behavior /
by Hoyer, Wayne D; Maclnnis, Deborah J [jt. author]; Pieters, Rik [jt. author].
Material type:
BookPublisher: Ohio : South-Western Cengage Learning, 2013Edition: 6th.Description: 497 p. in various pagings : col. ill. ; 28 cm.Subject(s): Consumer behavior
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Glossary: p. G.1-G.8
Includes bibliographical references and index
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