Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters - 6th - Ohio : South-Western Cengage Learning, 2013. - 497 p. in various pagings : col. ill. ; 28 cm
Glossary: p. G.1-G.8
Includes bibliographical references and index
Consumer behavior
658.8342 / HOC
Consumer behavior / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters - 6th - Ohio : South-Western Cengage Learning, 2013. - 497 p. in various pagings : col. ill. ; 28 cm
Glossary: p. G.1-G.8
Includes bibliographical references and index
Consumer behavior
658.8342 / HOC