Creative strategy in advertising /
by Jewler, A. Jerome.
Material type:
BookSeries: Wadsworth series in mass communication.Publisher: Belmont, Calif. : Wadsworth, c1985Edition: 2nd ed.Description: xvi, 304 p. : ill. ; 23 cm.ISBN: 0534038794 (pbk.).Subject(s): Advertising copy | Advertising layout and typography
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Dhaka University Library General Stacks | Non Fiction | 659.1322 JEC (Browse shelf) | Available | 322851 |
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No cover image available | No cover image available | No cover image available | ||
| 659.132 PAM Mature advertising : | 659.132 PAM Mature advertising : | 659.132 PAM Mature advertising : | 659.1322 JEC Creative strategy in advertising / | 659.1324 DAT The typography of press advertisement : | 659.133 MAH How to make more money with your direct mail / | 659.133 PAP Prospectus, 1963-64 / |
Includes index.
Bibliography: p. 293-294.
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