Jewler, A. Jerome.
Creative strategy in advertising / A. Jerome Jewler. - 2nd ed. - Belmont, Calif. : Wadsworth, c1985. - xvi, 304 p. : ill. ; 23 cm. - Wadsworth series in mass communication. .
Includes index.
Bibliography: p. 293-294.
0534038794 (pbk.)
84011831
Advertising copy.
Advertising layout and typography.
659.1322 / JEC
Creative strategy in advertising / A. Jerome Jewler. - 2nd ed. - Belmont, Calif. : Wadsworth, c1985. - xvi, 304 p. : ill. ; 23 cm. - Wadsworth series in mass communication. .
Includes index.
Bibliography: p. 293-294.
0534038794 (pbk.)
84011831
Advertising copy.
Advertising layout and typography.
659.1322 / JEC