Advertising management : practical perspectives /
by Aaker, David A.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1975Description: xiv, 399 p. : ill. ; 23 cm.ISBN: 0130159905.Subject(s): Advertising -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.91 AAA (Browse shelf) | Available | 330634 | ||
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Dhaka University Library General Stacks | Non Fiction | 658.91 AAA (Browse shelf) | 1 | Available | A270583 | |
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Includes bibliographical references.
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