Normal view MARC view ISBD view

Advertising management : (Record no. 141622)

000 -LEADER
fixed length control field	00687cam a2200229 a 4500
001 - CONTROL NUMBER
control field	243170
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226152618.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	750310s1975 njua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	75008605
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0130159905
Terms of availability	$6.95
035 ## - SYSTEM CONTROL NUMBER
System control number	243170
040 ## - CATALOGING SOURCE
Original cataloging agency	LC
Language of cataloging	eng
Transcribing agency	LC
Modifying agency	VMOU:C
--	BD-DhUL
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.91
Item number	AAA
245 00 - TITLE STATEMENT
Title	Advertising management :
Remainder of title	practical perspectives /
Statement of responsibility, etc.	edited by David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Englewood Cliffs, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	1975.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 399 p. :
Other physical details	ill. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	1	Purchased	Non Fiction	General Stacks	A270583	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	2	Gift	Non Fiction	General Stacks	A270683	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	A289847	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	A289845	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	A289844	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	330634	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	330632	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	3306333	Dhaka University Library	658.91 AAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books					330631	Dhaka University Library	658.91 AAA

Dhaka University Library Online

Advertising management : (Record no. 141622)