Consumer behavior and fashion marketing /
by Packard, Sidney; Raine, Abraham [joint author.].
Material type:
BookPublisher: Dubuque, Iowa : Kendall/Hunt Pub. Co., c1977Description: viii, 294 p. : ill. ; 24 cm.ISBN: 0840317204.Subject(s): Consumer behavior | Fashion merchandising | Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.83 PAC (Browse shelf) | Available | A253163 |
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| 658.83 NIB Behavioral models for market analysis : | 658.83 NIB Behavioral models for market analysis : | 658.83 NIB Behavioral models for market analysis : | 658.83 PAC Consumer behavior and fashion marketing / | 658.83 PAM Marketing research / | 658.83 PAM Marketing research / | 658.83 PAM Marketing research / |
Includes index.
Bibliography: p. 275-277.
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