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Consumer behavior and fashion marketing /

by Packard, Sidney; Raine, Abraham [joint author.].
Material type: materialTypeLabelBookPublisher: Dubuque, Iowa : Kendall/Hunt Pub. Co., c1977Description: viii, 294 p. : ill. ; 24 cm.ISBN: 0840317204.Subject(s): Consumer behavior | Fashion merchandising | Marketing
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General Stacks 		Non Fiction 658.83 PAC (Browse shelf) Available A253163

Includes index.

Bibliography: p. 275-277.

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Last Updated on September 15, 2019
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