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Marketing research : an applied approach /

by Kinnear, Thomas C; Taylor, James R. (James Ronald).
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1983Edition: 2nd ed.Description: xviii, 698 p. : ill. ; 25 cm.ISBN: 007034745X :.Subject(s): Marketing research | Marketing -- Management
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General Stacks 		Non Fiction 658.83 KIM (Browse shelf) Available 321546

Includes bibliographies and indexes.

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Last Updated on September 15, 2019
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