Kinnear, Thomas C., 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. - New York : McGraw-Hill, c1983. - xviii, 698 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and indexes.
007034745X : $22.95 (est.)
82018699
Marketing research.
Marketing--Management.
658.83 / KIM
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. - New York : McGraw-Hill, c1983. - xviii, 698 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and indexes.
007034745X : $22.95 (est.)
82018699
Marketing research.
Marketing--Management.
658.83 / KIM