Service management and marketing : managing the moments of truth in service competition /
by Grönroos, Christian.
Material type:
BookSeries: Issues in organization and management series. Publisher: Lexington, Mass. : Lexington Books, c1990Description: xxii, 298 p. : ill. ; 23 cm.ISBN: 0669200352 (alk. paper).Subject(s): Service industries -- Marketing | Customer servicesOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.8 GRS (Browse shelf) | 1 | Available | 402380 |
Includes bibliographical references p. 277-291 and index.
There are no comments for this item.