Grönroos, Christian. 1947-
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos. - Lexington, Mass. : Lexington Books, c1990. - xxii, 298 p. : ill. ; 23 cm. - Issues in organization and management series .
Includes bibliographical references p. 277-291 and index.
0669200352 (alk. paper)
89029201
Service industries--Marketing.
Customer services.
658.8 / GRS
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos. - Lexington, Mass. : Lexington Books, c1990. - xxii, 298 p. : ill. ; 23 cm. - Issues in organization and management series .
Includes bibliographical references p. 277-291 and index.
0669200352 (alk. paper)
89029201
Service industries--Marketing.
Customer services.
658.8 / GRS