Marketing research : measurement and method /
by Tull, Donald S; Hawkins, Del I.
Material type:
BookPublisher: New York : London ; Macmillan, Collier Macmillan, c1984Edition: 3rd ed.Description: xvi, 794 p. : ill. ; 24 cm.ISBN: 0024217808.Subject(s): Marketing research | Marketing research -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.835 TUM (Browse shelf) | Available | 320567 |
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| 658.835 TUM Marketing research : | 658.835 TUM Marketing research / | 658.835 TUM Marketing research : | 658.835 TUM Marketing research : | 658.835 WOM Marketing management perspectives and applications / | 658.835 WOM Marketing management perspectives and applications / | 658.835 WOM Marketing management perspectives and applications / |
Includes bibliographical references and index.
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