Tull, Donald S.
Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins. - 3rd ed. - New York : London ; Macmillan, Collier Macmillan, c1984. - xvi, 794 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0024217808
83007974
Marketing research.
Marketing research--Case studies.
658.835 / TUM
Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins. - 3rd ed. - New York : London ; Macmillan, Collier Macmillan, c1984. - xvi, 794 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0024217808
83007974
Marketing research.
Marketing research--Case studies.
658.835 / TUM