Marketing planning and strategy /
by Jain, Subhash C.
Material type:
BookPublisher: Cincinnati : South-Western Pub. Co., c1981Edition: 2nd ed.Description: xiv, 962 p. : ill ; 24 cm.ISBN: 0538191309.Subject(s): Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.8 JAM (Browse shelf) | Available | A226278 |
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| 658.8 INT International marketing / | 658.8 INT International marketing / | 658.8 INT International marketing / | 658.8 JAM Marketing planning and strategy / | 658.8 JAR Retaibing today : | 658.8 JEM Modern marketing / | 658.8 JOG Beyond Hofstede : |
Includes bibliographical references and index.
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