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Jain, Subhash C., 1942-

Marketing planning and strategy / Subhash C. Jain. - 2nd ed. - Cincinnati : South-Western Pub. Co., c1981. - xiv, 962 p. : ill ; 24 cm

Includes bibliographical references and index.

ISBN: 0538191309

LCCN: 84071039

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .J35 1985

Dewey Class. No.: 658.8 / JAM

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