Readings and cases in basic marketing /
by McCarthy, E. Jerome (Edmund Jerome); Grashof, John F; Brogowicz, Andrew A; McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1984Edition: 4th ed.Description: xiii, 387 p. : ill. ; 25 cm.ISBN: 0256031312 (pbk.).Uniform titles: Readings in basic marketing.Subject(s): Marketing | Marketing -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 MCR (Browse shelf) | 1 | Available | 309722 |
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981.
"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
Includes bibliographies.
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