Readings and cases in basic marketing / (Record no. 141063)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01219cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1880750 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222174623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 841004s1984 ilua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 83082969 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256031312 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R334 1984 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| Item number | MCR |
| 245 00 - TITLE STATEMENT | |
| Title | Readings and cases in basic marketing / |
| Statement of responsibility, etc. | edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | R.D. Irwin, |
| Date of publication, distribution, etc. | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 387 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. |
| 500 ## - GENERAL NOTE | |
| General note | "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grashof, John F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome). |
| Title of a work | Basic marketing. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Readings in basic marketing. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Basic marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Donation | Non Fiction | General Stacks | 309722 | Dhaka University Library | 658.8 MCR |