Marketing challenges : cases & exercises /
by Lovelock, Christopher H; Weinberg, Charles B.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1993Edition: 3rd ed.Description: xxxix, 628 p. : ill. ; 24 cm.ISBN: 0079115772.Subject(s): Marketing -- Case studies | Marketing -- Problems, exercises, etc
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Dhaka University Library General Stacks | Non Fiction | 658.8 LOM (Browse shelf) | Available | 356252 |
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| 658.8 LIM Marketing models / | 658.8 LIM Marketing models / | 658.8 LOC Cases in marketing / | 658.8 LOM Marketing challenges : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : |
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