Lovelock, Christopher H.
Marketing challenges : cases & exercises / Christopher H. Lovelock and Charles B. Weinberg. - 3rd ed. - New York : McGraw-Hill, c1993. - xxxix, 628 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
0079115772
92038991
Marketing--Case studies.
Marketing--Problems, exercises, etc.
658.8 / LOM
Marketing challenges : cases & exercises / Christopher H. Lovelock and Charles B. Weinberg. - 3rd ed. - New York : McGraw-Hill, c1993. - xxxix, 628 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
0079115772
92038991
Marketing--Case studies.
Marketing--Problems, exercises, etc.
658.8 / LOM