Essentials of marketing /
by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1985Edition: 3rd ed.Description: xvi, 595 p. : ill. ; 24 cm.ISBN: 0256033005.Subject(s): Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.8 MCE (Browse shelf) | Available |
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| 658.8 MCE Essentials of marketing / | 658.8 MCE Essentials of marketing / | 658.8 MCE Essentials of marketing / | 658.8 MCE Essentials of marketing / | 658.8 MCH How to market to people not like you : | 658.8 MCM Marketing plans : | 658.8 MCM Marketing plans : |
Includes indexes.
Bibliography: p. 555-567.
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