Strategic marketing : creating competitive advantage /
by West, Douglas C; Ford, John B. (John Battice); Ibrahim, Essam.
Material type:
BookPublisher: Oxford : New York ; Oxford University Press, 2010Edition: 2nd ed.Description: xxvi, 585 p. : ill. ; 24 cm.ISBN: 9780199642601.Subject(s): Marketing -- Decision making | Marketing -- ManagementOnline resources: Inhaltsverzeichnis
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 WES (Browse shelf) | 1 | Available | 478331 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 WES (Browse shelf) | 2 | Available | 478332 |
Includes bibliographical references and index.
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