West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. - 2nd ed. - Oxford : New York ; Oxford University Press, 2010. - xxvi, 585 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780199642601
Marketing--Decision making.
Marketing--Management.
658.802 / WES
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. - 2nd ed. - Oxford : New York ; Oxford University Press, 2010. - xxvi, 585 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780199642601
Marketing--Decision making.
Marketing--Management.
658.802 / WES